The power of combination

A fine fragrance is complex, multi-faceted, never simple.  It has many ingredients, as does our team, drawn together by our founders and creative directors, Harry and Serena Jones.

A New Zealander, graduate of Cambridge University, Harry has been a senior adviser over many years to numerous leading multinational companies — in the UK, Europe, Australasia and the Middle East — in areas of business strategy, innovation and brand development.  He is also a widely published poet, with a selection put out by Auckland University Press, and poems in leading literary magazines in New Zealand and the UK.

Born in England, Serena is a graduate of University College London.  Daughter of a distinguished British diplomat, her life experience has taken her to many countries in Europe, Asia and Africa — her father, among other appointments, having been Ambassador to Vietnam, the Vatican and the Sudan.  Her memories are suffused with local perfume and the scents of life, these interests now enriched by botanical studies in New Zealand.

Queenstown Natural Perfumiers is the result of our longstanding, combined personal passion for fine perfumes — a love of their intangible beauty.  Our goal has been to create a perfume range of exceptional distinction and elegance with an authentic New Zealand character.

Our continuing journey is to use our knowledge, our perceptions, our passions, to find and draw out the most vitalising, sensuous, evocative qualities of our wild flora and ecologies, and capture these in perfumes for contemporary New Zealand life.

As a team, we combine deep and wide-ranging professional practice and research in perfumery — pursuing the highest standards of aesthetic and technical creativity.  We join a passion for business excellence with a keen sense of environmental responsibility.

Underlying all is an intense love for New Zealand.  Everything able to be produced in New Zealand is produced here.  Our perfumes are conceived, designed and composed here.  Our perfume designers, graphic designers, box-makers, printers, photographers and screen printers, our specialist laboratory and production house, are all in New Zealand.

Together we aim to showcase the finest in New Zealand creativity.