From Nature. With Purpose.

Queenstown Natural Perfumers was born from a simple yet powerful belief: that what we place on our bodies should be as pure and intentional as what we put into them.

Set against the backdrop of Queenstown’s pristine alpine landscapes, this brand was created for people who crave something different in the world of fragrance — something natural, considered, and deeply connected to place.

Our journey began with a question: Why should wearing perfume mean placing harsh synthetic chemicals on your skin? Why settle for artificial scents when nature already offers such extraordinary aromatic depth?

That question sparked the creation of a new kind of perfumery — one grounded in the art of traditional fragrance making, but committed to using only natural, ethical, and skin-loving ingredients.

A New Chapter with a Familiar Soul

In 2024, Queenstown Natural was acquired by Bo Hendgen — a long-time advocate for natural wellness, and founder of other respected botanical brands. Bo brought with her decades of experience working with pure ingredients, ethical supply chains, and holistic health. She also brought a renewed vision for what this brand could be — not just a range of perfumes, but a sensory expression of care, quality, and connection to the land.

Under Bo’s guidance, the heart of the brand remains the same: to create beautiful, natural fragrances using the very best ingredients the earth has to offer. But the mission now goes further — to refine, simplify, and bring that story to more people in a clear and confident way.

Crafted from Nature — and Crafted With Care

Our perfumes are created using high-quality botanical essences, including native New Zealand plant extracts that are sustainably harvested and gently prepared. Each formula is designed to be as skin-friendly as it is luxurious — with absolutely no parabens, phthalates, or synthetics.

Where possible, our fragrances are certified natural by trusted global organisations such as EcoCert®. In a world where greenwashing is all too common, that certification matters. It’s your assurance that what’s inside the bottle lives up to the values we stand for — and that our ingredients are sourced, handled, and processed with full transparency and integrity.

In three of our perfumes, we’re proud to use 100% natural, Ecocert®-certified concentrates. In another, we’ve chosen a 50% natural formulation — not as a compromise, but as a thoughtful design decision, balancing sustainability with sensory experience. In some cases, a synthetic alternative is actually more ecologically sound — and we’re committed to making these decisions with honesty and responsibility.

From Source to Skin

Every ingredient in our perfumes meets strict EU safety standards. Our native plant extracts are prepared with purified water and organic vegetable glycerine — no palm oil, no preservatives. Instead of chemical solvents, we use locally sourced pure grain alcohol and distilled New Zealand water to carry the scent. This commitment to purity flows through everything we do — not just in what we make, but how we make it.

From formulation to final product, every step is about maintaining integrity — to your skin, to the source ingredients, and to the planet.

A More Beautiful Way to Wear Fragrance

Ultimately, Queenstown Natural is about choosing a more conscious, more beautiful way to wear scent. It’s about taking something ancient — the act of perfuming oneself — and doing it in a way that honours both body and nature.

We believe perfume should do more than just smell good. It should connect you to something real. It should reflect your values. And it should feel as good to wear as it does to breathe in.

Welcome to a perfumery that puts nature first — and you, always, at the centre.